New name for MatinPlus
Paris free morning paper MatinPlus, by the Bolloré Group and Le Monde (30%) has changed its name to DirectMatin on January 18.
With the new name it moves closer to the ‘Direct’ brand of Bolloré’s commercial TV channel Direct 8 and to the free evening paper by the Bolloré Group DirectSoir.
On the 11th the last issue of MatinPlus was published. Next Monday the ‘Direct’ name appeared in small print left above the title.
On Monday January 18 the new title was fully introduced, the ‘Plus’ brand is still in small print to the right of the masthead.
With maintaining the Plus-brand the paper will still be part of the plus-network with free dailies in Marseille, Bordeaux, Lille, Lyon and Bretagne.