Israel Today up; Israeli gone
Israel Today, the free Israeli newspaper owned by American billionaire Sheldon Adelson is according to the last TGI readership audit the third paper in Israel. The paper reached 15 per cent of the population in Israel. Total newspaper readership has not changed, indicating that the paper is stealing readers from paid papers or their readers are reading paid and free newspapers at the same time. Yediot Ahronot is still the best read paper, Ma’ariv is second.
Globes also reported that Israeli, the first free paper in the country stopped publishing two months ago. This paper was party financed by Adelson as well but disputes between him and other financers led to the closure of the paper.