First 2008 launch: 24 Minutes Israel
Jerusalem Post reports that a new free daily, 24 Minutes by paid paper Yediot Ahronot has been launched January 1. With this launch the number of Israeli free dailies has returned to three after the closure of Israeli in November of 2007. Also Israel Today and afternoon free paper Metro are published in Israel.
The new title is more or less the successor of the closed down free daily Israel. The morning edition will look like the closed down paper, the afternoon edition will have a new “24 minutes” look.
Globes reported that the new paper was distributed within railway station with permission of Israeli Railways and that distributors were removed from the stations. Content is taken from Yediot’s website Ynet. Israel Today secured the rail distribution contract after the closure of Israeli.