Madrid immigrants media use

The Association for the Understanding of the Immigrant Population released a study about media consumption of Madrid’s immigrants. Media use of almost 2,000 immigrants from Latin America, Eastern Europe and Asia was researched. Madrid’s total immigrant population is around 630,000.

“The study was conducted through personal interviews during September/October of 2007, and found that general market free papers achieved the highest penetration among the immigrant community, with 51.2 percent of respondents claiming to read them regularly. Weekly immigrant-focused publications garnered the next highest percentage of readers at 46.7% General Market paid circulation papers took third place, capturing 22% of Madrid’s immigrant population, while monthly immigrant focused publications came in last, with just 17.8% of the overall immigrant readership.” (Portada)

Leave a Reply