Looking for a job: grab a (free) paper
Until 2006 newspapers in the Netherlands were losing ground when it came to finding a job. In 2003 61% of people looking for a job went for a newspaper, 56% went online. In 2005 newspapers lost the first place to online. In 2006 and 2007 online is still no. 1 but newspapers went from 46% in 2006 to 52% in 2007.
According to the researchers of the Intelligence Group who interviewed 16,000 people, free newspapers might be responsible for the growing popularity of the newspaper. (Media Onderzoek)