Vocento launches Qué! Santander
In the last week of November, Spanish publisher Vocento launched a Santander (Cantabria) edition of their free daily Qué! The paper was bought by Vocento earlier this year from Recoletos; Santander is the second launch after San Sebastian after the acquisition.
The launch seems to be part of a strategy of Vocento to launch editions of their free paper in every market where they have a paid paper. In Santander Vocento publishes El Diario Montañés. This would mean that also editions for Vitoria, Valladolid and Granada can be expected.
In almost every major market in Spain several papers are published. For Santander this is the first free daily in town. It is the 16th edition of Qué!