The Spanish readership miracle
New data (AIMC / EGM) on Spanish readership reveals that 20 Minutos is the best read paper in Spain before sports paper Marca and quality paid paper El Pais. The other free dailies Qué!, Metro and ADN follow on place 4, 5 and 6.
More remarkably, however, is that all Spanish papers seem to have gained readers in the last year (click on graph for full size picture). That is, all but Marca (down 12,000 readers) and ABC (down 57,000 readers).
All free papers increased their readership, ADN with more than 300,000; 20 Minutos with 130,000; Qué! with 80,000 and Metro with 46,000.
Also paid papers El Pais, El Mundo, and sports paper As saw substantial increased readership.
Over a longer time span (2000-2007) all papers except El Periodico and ABC gained readers. Free papers were introduced in 2000, but are only measured since 2002.