MyPaper becomes bilingual
Chinese language free daily MyPaper, launched in June 2006 in Singapore, will re-invent itself in January 2007. The number of pages will be doubled from 24 to 48, while these new pages will contain English language material. The circulation of the paper by Singapore Press Holdings will increase from 180,000 to 250,000.
The new English language part will contain more than just translated stories, als new material for this section will be developed. The Straits Times’ (also SPH) Life section deputy editor Yeow Kai Chai will be responsible for the new section. (The Electric New Paper through INMA newsletter)
With the new approach MyPaper will compete more with the other Singapore free daily Today, by MediaCorp, that is totally in English. With the new circulation MyPaper will have the same number of copies printed as Today.