Readership shifts in Denmark
Readership figures for 2nd and 3rd quarter of 2007 in Denmark shows a decline for all paid papers and the two ‘traditional’ free dailies MetroXpress and Urban. New free titles 24timer and Nyhedsavisen have now 400,000 and 500,000 readers.
MetroXpress is still the best read paper with 538,000 readers (661,000 in 2006) while Jyllands-Posten is second with 506,000 readers (579,000 in 2006 – 717,000 in 2002). Free dailiy 24timer is now third with 505,000 readers (no data for 2006).
Urban is fourth with 478,000 readers (593,000 in 2006). Paid papers Politiken with 416,000 readers (449,000) and tabloid Ekstra Bladet with 414,000 (432,000) follow on fifth and sixth place. Free daily Nyhedsavisen has 404,000 readers, tabloid B.T. 395,000 (422,000) and Berlingske Tidende 346,000 (364,000). (TNS-Gallup through Publicitas newsletter)