Readership Australia: mX gains readers
Free daily mX in Sydney saw readership go up from 61,000 in September 2006 to 98,000 in September 2007. Also the Sydney Morning Herald saw readership go up; all other papers in New South Wales lost readers. National daily The Australian saw readership increase to 477,000.
In Melbourne mX’s readership went up from 134,000 to 146,000. Also The Age gained readers.
The first results for the free afternoon daily in Brisbane show a daily readership of 29,000. (Roy Morgan)