Readership Singapore
After the Strait Times (37.9% reach, down 2.3% compared to last year, 1.3 million readers) and the Lianhe Zaobao (17% reach, up 0.4%), free daily Today is the third paper in Singapore with a 16.8% readership. Today lost 0.1% and also the second place to Lianhe Zaobao.
The second free daily My Paper (published by Singapore Press Holdings) reached 5% of the readers. Nielsen interviewed 4,723 people older than 15 over a 12-month period from last July in its annual survey. (Strait Times through AsiaMedia)