Hoy and RedEye expand advertising
Quiz question: what is the source of the following quote? “Newspaper advertising is a powerful display format for announcing sales and promotions, branding, targeting regional audiences, and generating leads.”
- Rupert Murdoch?
- World Association of Newspapers?
- Google?
It is Google on their Adwords program. Free US dailies Hoy and RedEye wil join the Google print ads program, which until now was mostly used by paid newspapers. Advertisers can purchase and run print newspaper ads via an online bidding interface (click on the link to see the program explained in detail). (DM News)