Österreich shakes Austria
During the last IfraExpo in Vienna free/paid daily Österreich greeted all visitors with a special Expo-edition. The new paper by Wolfgang Fellner is now around for more than a year. In the special issue the paper boasted that it was already the third paper in the country after Kronen Zeitung and Kleine Zeitung but before Kurier, Presse and Standard.
Including the free circulation the paper is second after Kronen Zeitung. Subscription to Österreich is cheap with €12 a month for home delivery (Mon-Sat). Weekday print run is 400,000 while the Sunday edition is printed 700,000 copies. Of the weekday edition 164,000 copies are sold (half of these through subscription), 149,000 copies are distributed for free according to auditing organization ÖAK. Of the Sunday edition 500,000 are sold.
Two million Austrian read the paper at least once a week while 830,000 people read the paper on an average day. The Sunday edition has one million readers.
As competitor Kronen Zeitung questions these data from Österreich, the market leader pulled out of auditing organization ÖAK. Free daily Heute is not audited although it is with a circulation of almost 400,000 even bigger than Österreich. In terms of advertising Österreich is doing better than Heute which had a rather disappointing number of advertising pages last week.