LA Times dreams about free daily
According to Reuters LA Times publisher David Hiller thinks about a free daily newspaper, modeled after the Chicago Tribune spin-off Redeye. Both the Tribune and the LA Times are owned by Tribune Co. Hiller said that “Redeye has added 600,000 readers in an average day to the Tribune’s audience, many of them in the 18-to-34-year-old age group.”
This is probably the result of wishful thinking. Redeye claims a circulation of 150,000 and 600,000 WEEKLY readers, so either Hiller or Reuters is making a mistake. And as for the 18-34’s, the question of course is what is meant by “many”. No independent audited data is available yet to support this claim. Data from Scarborough Research (2005) shows the average age of the RedEye reader as 41.