Five free dailies – one box
The Swiss always have been famous for being tidy. Authorities of the Swiss towns of Bern, Basle and Zurich are moving toward a one-box-fits-all model for the free dailies that are flooding the cities. Four free dailies (20 minuten, heute, Cash Daily and .ch) are now available in racks. Before the end of the year a fifth title News will be launched.
Instead of all the different boxes the authorities want one sort of box like US cities Chicago and San Francisco. (Persoenlich, picture from FreeTV).