Israel Today launched

On Sunday July 30, the first issue of Israel Today (or Yisrael Hayom) was launched. The new title is the second free paper in Israel but probably not the last. The first issue counted 32 pages and had a circulation of 150,000 according to Globes. The Jerusalem Post ads that the circulation is aimed to grow to 300,000. The distribution is through public tranport and by home delivery (in Tel Aviv).

Publishing a free daily, or any daily in Israel, is more about political influence than about money – except of course that you need money to publish one. First entry, Israeli, launched in 2006, is “relatively right-wing Zionist” and leaning to the Likud Party according to the Arutz Sheva website. Israel Today, owned by Jewish US billionaire Sheldon Adelson, has more of less the same political affiliations, he is also close to Likud chairman Binyamin (Bibi) Netanyahu. According to Haaretz “it is a newspaper with an agenda”, Netanyahu’s agenda that is.

Afternoon paper Metro Israel will be published by Eli Azur and David Weissman. Azur also owns the Jerusalem Post, a paper is according to Wikipedia “moderate right of center”. The last plan, a free daily by Israel’s leading paid daily Yedioth Ahronoth will be more commercial, as it is more meant to defend the position of the paid daily. It is planned to be a print edition of Ynet, the online news website by Yedioth Ahronoth. (see also Poynter Tidbits)

One Response to “Israel Today launched”

  1. Newspaper Innovation » Blog Archive » Free dailies in Israel Says:

    [...] incumbent Israeli and Israel Today (see previous post), a third free daily was launched last summer. Free afternoon paper Metro is distributed between 2 [...]