Newspaper Innovation

The new Swiss morning paper by former Blick editor-in-chief and 20 minuten founder Sacha Wigdorovits will launch on September 19 with a circulation of 425,000. Punkt.ch (ch being the internet code for Switzerland) will be available in five different editions for Zürich, Bern, Basel, Luzern and St. Gallen. In these cities also competitor 20 Minuten publishes local editions. 70% of the circulation will be available in 35,000 boxes at entrances of apartment blocks and other housing quarters before 07:00 AM. The rest will be available in boxes at public transport hubs or handed out by hawkers. The paper will employ 38 journalists and 17 people in other positions. Wigdorovits aims at making a quality paper that wants to position itself above 20 Minuten and Blick. Target group is between 19 and 59.

This entry was posted on Monday, June 18th, 2007 at 11:44 am and is filed under Plans. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.