L.A. Examiner?
According to Medialife, the fourth edition of the free Examiner model could be launched in Los Angeles. After San Francisco (2003), Washington (2005) and Baltimore (2006), it would be the fourth edition of the free tabloid that mainly targets high income household and is home delivered for a major part. The paper has a more local focus than free commuter dailies while also it’s page count and staff size are considerable higher. It is published six days a week. Total combined circulation is almost 700,000. Clarity Media, the parent company of the paper, owned by Denver billionaire Philip Anschutz already trademarked the Examiner-brand in 70 US cities. Timing is excellent. The LA Times saw it’s circulation drop sharply in the last decade form more than a million in 1995 to just over 800,000 in 2006. Advertisers would also welcome competition.