20 Minuten again gains readers
The Swiss are heavy newspaper users, more than 90% of the population of 14 years or older reads a newspaper regularly – this percentage has hardly changed since 2000. Swiss free daily 20 Minuten strengthened its position as most read Swiss paper according to the last WEMF research, conducted from October 2005 to September 2006. The free daily now reaches 28% of the German speaking population (1,170,000 people 14+). A year ago this was 24.8% (1,039,000 readers). Paid paper Blick lost readers (from 17.4% to 16.6% – 694,000 readers now) but is still the second paper in Switzerland.
Source: Persoenlich