Spain: 5 business papers – 4 for free

negocio.jpgSpain saw the number of business papers increase to five when Negocio (full name: Negocio y Estilo de Vida) launched on May 23 2006. The first issues had a cover price of 60c, but in fact the paper was distributed for free. Circulation is now 68,000 copies. Cinco Días has a net circulation of 32,000. La Gaceta De Los Negocios distributes 30,000 copies, circulation of El Economista is around 20,000. All three papers have a ‘mixed’ model, a substantial amount of copies (up to 80%) is distributed for free. Only Expansión – net circulation 49,000 – is fully paid. The new financial (and life style) paper is published Tuesday to Friday and is delivered to businesses that can subscribe to it. Behind Negocio is Jose Rosendo, he also financed Madrid afternoon paper Ahora, closed down in 2006. Also Schibsted (20 Minutos) wanted a free financial daily, 20 Negocios, but this plan was put on ice. Expansión is being sold to the Italian RCS group while Cinco Días is also about to be sold by the Prisa group, publisher of El País. Italian business paper Il Solo 24 Ore took a 15% share in El Economista last year.

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