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Free South African daily in June? [update: or now]

stfront.jpgThe Sunday Times, the best selling weekend paper in South Africa will probably launch a free daily to its weekend subscribers, according to SA-news site Business Day. The paper would compete with the Star, the Citizen and the Sowetan, papers that all target the high-end market. This and the door-to-door delivery would make the paper quite an unique product compared to other free dailies. Launch date would be June of this year (see also previous post).

Inhabitants of Johannesburg don’t have to wait that long. Today The Citizen launched their free 16-page Citizen Metro in cooperation with Johannesburg transport company Metrobus. Initial circulation is 45,000. Citizen Metro is the first African free daily.

Sources: Business Day, Business Community, The Citizen

This entry was posted on Wednesday, March 14th, 2007 at 4:27 pm and is filed under Launches, Plans. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Free South African daily in June? [update: or now]”

  1. Newspaper Innovation » Blog Archive » The Times, South Africa Says:
    April 26th, 2007 at 12:43 am

    [...] (left) is from the blog of Anton Harber who first published the news on the new free daily (see previous post). June is picked because the World Association of Newspapers will hold the 60th World Newspaper [...]

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