Baltic Password conference

15minad.jpgThis week I will speak at the Password marketing conference in Vilnius, Lithuania (Wednesday) and in Tartu (Estonia) on Friday. Subject will be the many innovations newspapers employ to find new audiences and serve advertisers better. All three Baltic states have free papers with market shares between 20 and 25%. In Lithuania, 15min has a circulation of more than 100,000 with three editions – the paper recently launched a advertising campaign, one of the slogans is “if 15min would open a bar, it would be the first free bar in Lithuania” (see picture). Estonian free daily Linnaleht has a Russian and an Estonian edition with a joint circulation of 62,000. In Latvia the free daily 5 Min (circulation 120,000) is published.

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