mX Brisbane launch March 5
News Ltd., the leading Australian publisher (Rupert Murdoch) will launch a third edition of their free mX afternoon paper in Brisbane next Monday. The new edition will have a circulation of 40,000 and will count 28 papges. It will be available from 2.30 PM on on 90 different locations in Brisbane. Total circulation of mX will rise to 250,000 with this new launch. The Sydney editions was launched in 2005, the Melbourne edition in 2001. The new edition will uses sources from paid News Ltd. paper The Courier-Mail. When the Sydney edition was launched, News Ltd. management already said they had plans for several Australian cities.
Sources: The Courier-Mail, Australian Newsagency Blog