Two free dailies again in Singapore
Already in June of this year a second free dailiy was launched in Singapore: the Chinese language My Paper with a circulation of 120,000. My Paper is published Tuesday to Saturday by government controlled Singapore Press Holdings (SPH), the leading media company in Singapore with 10 newspapers, 70 magazines and TV-channels, it also publishes the leading daily Straits Times. Readers can participate in the paper by voting for stories or by creating their own blog. My paper is distributed through public transport, institutions, offices, airlines, and to selected households. From 2000 to 2004 SPH also published free daily Straits, which then was merged with competitor Today (circulation 250,000), published by the only other major media company in Singapore, state-owned MediaCorp. Also Today is partly distributed to households. Circulation of paid papers in Singapore is one million, meaning that 25% of of the total circulation is free.