Sport24: Rome and Milan
A free sports daily in Italy, Sport24, will launch on Monday December 4. Publisher Edizioni Master will distribute the 24-page tabloid in different editions in Rome and Milan. Joint initial circulation is 350,000. Distribution will be through public transport, sporting venues, universities and on the street. Edizioni Master is publishing magazines on sports (Sport Life) and food. Sports papers are popular in Italy, Gazetto dello Sport is the third paper in circulation (388,000) and the first paper in readership (3,483,000); Corriere dello Sport is the 7th paper in circulation (237,000) and the 4th in readership (1,493,000). In Spain two free sports dailies are published while in Germany a free sports daily started on November 1 (see previous post). The website of Sport24 is still (November 25) under construction.
Sources: A.N.I.M.A. Newsletter, Edizioni Master