WAZ Blocks Free Bulgarian Paper

Bulgaria, one of the few European country without free papers, will stay that way for some time at least. Plans by Economedia (Dnevnik) were shelved after Westdeutsche Allgemeine Zeitung (WAZ), publisher of leading dailies Trud and 24 Hours threatened to launch of free daily of their own to counter the initiatve. WAZ said that free dailies do not serve the readers as they offer them “pseudo-journalism” that just “fill in the space between advertisements”. In Croatia WAZ, however, is publishing Metro (a franchise from Metro International) while its 50% daugther Kronen Zeitung published U-Express in Vienna. In WAZ’ homemarket the company was also involved in plans to launch a free daily – but also mainly as a counter strategy to protect it’s market.

source: Sofia News Agency

One Response to “WAZ Blocks Free Bulgarian Paper”

  1. Newspaper Innovation » Blog Archive » Bulgaria: two free dailies Says:

    [...] In 2006 publisher Economedia (paid business paper Dnevnik) was planning a free daily but shelved the plans after market leader Westdeutsche Allgemeine Zeitung (WAZ), publisher of paid dailies Trud and 24 Hours, threatened to launch of free daily of their own to counter the initiative (see previous post). [...]