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mX Sydney: less readers than copies

News Ltd complained about the methodology (too few people interviewed) of the latest Australian Roy Morgan Research readership survey. The research not only revealed that almost every Australian daily lost readers, but also that the free daily mX in Sydney actually had less readers than distributed copies. The paper claims a circulation of 90,000 for both Melbourne and Sydney. Roy Morgan reports 130,000 readers in Melbourne and 54,000 in Sydney for the period July 2005 – June 2006. Last year the Melbourne edition had 147,000 readers.

sources: the Australian, Roy Morgan

This entry was posted on Sunday, August 20th, 2006 at 7:37 pm and is filed under Circulation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “mX Sydney: less readers than copies”

  1. Newspaper Innovation » Blog Archive » Australian readership… again Says:
    November 20th, 2008 at 2:54 pm

    [...] data have been disputed before (already more than two years ago actually). The publisher of mX has problems with the small sample of readers interviewed and the [...]

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